ORIGINAL DESIGN MANUFACTURER (ODM)

A business model/product manufacturing method where a product is designed and assembly is performed upon receipt of functional requirements for a type of product. In the typical ODM model, the manufacturer designs the complete product. In other cases, the ODM may rely on a combination of original design capabilities for some assemblies/components and off-the-shelf components and assemblies to meet the customer requirements. This allows for the greatest level of customization and product differentiation.